Macmillan - Lumps

The Brief: "Create a copy-based campaign promoting the idea of really listening as opposed to just hearing."

The Response: Focusing on men and our general reluctance to visit the doctor, the lumps on these images would be created in relief on the final posters.




Abel & Cole - Emotional Baggage

The Brief: "Create a campaign revolving around travel for a company of your choice."

The Response: Emotionally scarred fruit and vegetables divulge their guilt after being air freighted.